Yachting Monthly was a star of the show at the PPA awards winning the accolade for Editorial Campaign
Yachting Monthly was the star of the show at last night’s PPA awards when the IPC marine monthly took the accolade for Editorial Campaign of the Year. YM won the category with its Save Gipsy Moth IV campaign, launched in 2003 to save Sir Francis Chichester’s iconic yacht which was then rotting away in Greenwich dry dock after 38 years.
Led by editor Paul Gelder, the Yachting Monthly team set an ambitious plan in motion to restore the yacht and sail her round the world, commemorating the anniversary of Chichester’s epic solo round-the-world voyage and the magazine’s 100th birthday. Last year, Gipsy Moth sailed from Plymouth to begin a second-round-the-world voyage, during which disadvantaged inner-city children were offered the opportunity of a lifetime as crew. Presenting Yachting Monthly with the award, the PPA judges praised “a tangibly successful campaign with a clear outcome that offered a potentially life-changing adventure for a group of young people.”
Yachting Monthly’s deputy editor Miles Kendall said: “‘Our centenary celebrations just keep getting better. The campaign to save Gipsy Moth has captured the hearts of our readers, provided some great editorial and generated masses of publicity. The boat has a great past and a bright future – just like Yachting Monthly!”