Ellen pulls in the multitude for a well known DIY store

Ellen MacArthur’s record-breaking solo circumnavigation has doubled interest in sailing among people in the UK, research shows.

Astonishingly even soccer sponsorship has been overshadowed by her voyage – 57% of folks associate B&Q with Ellen whereas the best Premier League football shirt sponsorship scores about 26%.

The official website had over 700,000 unique visitors on the finish day, and over three million in total over the 71 days.