Cruise with a difference
Visitors to January’s London Boat Show will be urged to engage in a different kind of cruising: one that entails centrally-heated cabins, a la carte menus, and wide-screen feature films.
The Telegraph Cruise Show will take place across the final weekend, Friday 10 – Sunday 12th January, and is a dedicated cruise show owned and run by the Telegraph Media Group.
With a very similar demographic and interest, the cruise event’s expected audience of 25,000 will be an ‘ideal audience’ for London Boat Show exhibitors, say the British Marine Federation.
Demand for cruise holidays is high, with more than 1.7million passengers taking cruise holidays each year. A record number of ships will include a UK port of call during the 2013-14 season, while the world’s largest cruise ship, Oasis of the Seas, will also be making its first transatlantic sailing from the UK.
The London Boat Show will have dual promotion with this new event, via The Telegraph’s dedicated database of cruise goers and extensive coverage and promotion in The Telegraph, its Travel section and cruise supplements as well as other marketing.
Murray Ellis, Managing Director of National Boat Shows said: ‘The Telegraph Cruise Show will be a great addition to the world-famous London Boat Show. The Show will provide an additional, relevant audience for our exhibitors, whilst offering our visitors even more to see and experience.’
All the major cruise lines will have consultants on hand to update visitors on their latest ships, itineraries and excursions as well as unveil exclusive offers, competitions and other booking incentives. Some of those confirmed include Cunard, Saga Cruises, Royal Caribbean Cruises, Princess Cruises, P&O Cruises, Celebrity Cruises and Silversea Cruises.