New bid to find sporty male scent
Researchers for Proctor & Gamble are seeking out ways of capturing odours which can be marketed to give off sporty smells for those who want to impress ladies but who would rather watch sport on TV.
Among the smells they wish to market is that of the cabin of an offshore yacht.
They will capture air from such cabins then trap the odour molecules and concentrate them in the laboratory where they will be analysed.
See Dick Durham’s blog