Boosted by increased motorboat interest


Beneteau has reported sales of €921.5m for its full year ended August 31, 2011 – an 18.3 per cent rise over the previous year, reports IBI Magazine.

Beneteau boat sales grew by 21.1 per cent to €694.4m. With its sustained rate of product development (23 new models), the Group has continued to refresh and extend its ranges. In the four key areas from its development strategy (large power yachts, the Asia region, powerboats in North America and South America), it achieved sales growth of over 70 per cent, up to €67.5m.

Over the last 12 months, Beneteau has continued to develop its business in the powerboat market and now claims to be one of the leading players in Europe. At a press conference in Cannes, the company announced that the Jeanneau, Prestige, Beneteau and Monte Carlo Yachts (MCY) brands are all expanding their motor ranges with an emphasis on targeting growth in new markets.

Beneteau offers more than 100 sail and powerboat models from 6m-18m (20ft-60ft) under the Beneteau, Jeanneau, Lagoon and Prestige brands. The company also builds custom luxury yachts under the CNB marque.